By Aly Tanner

Chanel is under fire for including a $1,325 boomerang in its collection of new summer accessories.

Members and supporters of Australia’s Indigenous community are accusing the luxury brand of cultural appropriation.

It’s simply a misappropriation of aboriginal culture,” the chief executive of the Indigenous Arts Code says.  Indigenous artists have long been undercut by businesses selling cheap knockoff boomerangs.

Having a luxury brand swoop in, appropriate, sell our technologies, and profit from our cultures for an absurd amount of money is ridiculous and hurtful,” says one activist.

Chanel responded with a statement: “Chanel is extremely committed to respecting all cultures, and regrets that some may have felt offended.

The company is also selling beach paddles and tennis rackets for thousands each.


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