Netflix is raising the price for its most popular video streaming plan by 10%— a move that affects most of Netflix’s 53 million US subscribers.
The company will now charge $11 per month instead of $10 for a plan that includes HD and allows subscribers to simultaneously watch programs on two different internet-connected devices.
The price for another plan that includes ultra-HD video is going up by 17%, to $14 from $12 a month.
The plan that limits subscribers to one screen without HD will remain $8 a month.
The increase would be the first in two years for Netflix, and are being driven by the company’s desire to fatten its profits as it spends more money on a critically-acclaimed slate of original programming.
(It landed more Emmy nominations than any network besides HBO this year.)