CVS Vows To Change The Narrative On Image Altering

January 16, 2018
For a while now, companies have been trying to flip the script when it comes to altering images of their models for their products. From makeup to plus-sized models, the game is changing - and CVS is jumping in the game. The company is now vowing to stop altering all of their images for their beauty products.  They will even be adding a mark, signifying an image that has not been altered. “As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day,” the company said. Read more here.