Coronavirus Could Delay Bridal Dress Deliveries

March 10, 2020

With summer wedding season around the corner, coronavirus has caused concern for brides.

CNN reports that some wives-to-be may not have gowns in time for their big day as dress sellers are seeing long delays in bridal gown orders.

China is the leading supplier of dresses, with 80% of the world’s western-style gowns produced there, according to the American Bridal and Prom Industry Association.

Factories have remained closed this year due to the outbreak of the coronavirus. The shutdown has caused a delay in production for items including dresses for the brides-to-be.

"We have spent a lot of time monitoring the situation in China and I believe a lot of disruption is going to happen," said James Marcum, CEO of David's Bridal, the largest seller of wedding gowns in the United States. "It's not only with bridal gowns but there's the bridesmaid side of things, too."

Marcum explained how producing a gown requires significant time. He mentioned how request changes to details of a dress can take as much as 100 hours of work by hand.

"We're already hearing that some wholesalers are informing their buyers about shipment delays because of the virus," said Marcum. "We don't have full visibility as yet to the extent of those delays."

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